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May 01, 2005

Download.com Becomes Adware Bundle-Free Zone

Download.com has declared itself adware bundle-free—all downloads from Download.com will be certified not to be bundled with adware. Personally, I think this step goes a little far. Many of the software programs offered on Download.com are shareware or freeware, so an adware bundle may be the only realistic way for independent developers to recoup their investment. Further, Download.com could have addressed this through greater labeling of software that (in theory) would have let consumers choose between options, such as a free bundled software vs. the for-pay/shareware version that's adware-free. On the other hand, it’s Download.com servers, and they are of course free to do what they please with them.

In any case, Download.com’s step represents a noteworthy step in shrinking the range of distribution channels for adware. Should other distribution platforms take similar steps, adware vendors will either need to reform their ways…or become more pernicious.

Thanks to Spyware Warrior for the tip.

Posted by Eric at May 1, 2005 05:00 PM | Adware/Spyware