April 27, 2005
Dead Tree Version of Click Fraud--Shorewest Realty v. Milwaukee Journal-Sentinel
Milwaukee Journal-Sentinel sued for alleged circulation count fraud.
UPDATE: Not surprisingly, the Journal-Sentinel has denied the charge.
UPDATE #2: July response by the Journal-Sentinel.
Then, on August 26, Shorewest alleges that the Journal-Sentinel "reimbursed carriers to buy extra copies of the newspaper and left unrequested papers at schools."
UPDATE #3: The case has reportedly settled (May 2006).
Posted by Eric at April 27, 2005 01:16 PM | Marketing