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February 08, 2005

Google and Keyword/Domain Name Convergence

Bob Tedeschi speculates about why Google became a registrar. He discusses a number of good reasons but missed perhaps the most obvious. To Google, there’s no difference between selling domain names and selling keywords: both are merely ways for companies to use keywords to generate traffic. I make this point about convergence between domain names and keywords in my article on Internet search.

Posted by Eric at February 8, 2005 01:21 PM | Domain Names , Search Engines , Trademark